The importance of crypto PR for blockchain networks, DeFi, and NFT startups is growing. Several prominent cryptocurrency PR firms have developed as there is quite an alarming demand for this sector, and blockchain has gained the attention of several mainstream users. Finding the best crypto press releases is one of the many duties of a crypto company.
To increase the likelihood of success of your cryptocurrency brand for it to capture the attention of your target audience, you should consider working with one of the firms listed below that's capable of providing your business with their PR needs.
What does a Crypto PR Agency do?
Public relations firms have always been a necessity in businesses. In the crypto space, they are tasked with assisting blockchain, NFT, DeFi, and other crypto businesses. This is mostly for gaining organic coverage in top media outlets within and outside of the Web3 ecosystem.
Crypto PR has several techniques, such as media outreach and influencer engagement. They also write press releases, devise communication plans, and coordinate efforts to promote their clients in mainstream media.
How is crypto PR different from traditional PR?
Cryptocurrency markets function differently than more traditional markets. The pace is relatively high, and insider knowledge of how to get items published by the leading crypto writers is essential.
Like traditional PR agencies, public relations firms are known for their close links with the media. For best crypto press releases, those contacts are typically crypto-focused journalists. They are also known to provide the best press release for the crypto startup they manage.
What are the duties of a crypto marketing agency?
Companies in the decentralized finance, cryptocurrency, and NFT industries can turn to crypto marketing firms for public relations and digital marketing assistance.
These services may be significantly different, but generally speaking, a blockchain marketing firm would provide:
- Public relations: Experts in public relations can boost your company's profile in the media and generate greater interest in your offer.
- Reputation Management: They handle your company's review sites, boost your positive feedback, and deal with any unwanted press or comments that may arise. They also provide the best press release to manage your reputation efficiently.
- Content Marketing: Services like making and sharing content (including blog posts, videos, landing pages, and more) are included.
- Social media marketing: Spread your message and grow your audience via social media.
- SEO Optimization: You want more people to join up for your newsletter, request a demo, or buy from you after reading your website or blog, so that's what you'll be working on.
- Branding: There are advertising firms that specialize in helping startups, including those in the cryptocurrency industry, with things like logo creation and brand development.
- Community Management: Get in touch with your target market by joining chat rooms like Discord, YouTube, or social media groups where users are active online.
Best Crypto Press Releases Agencies in 2022
When it comes to digital marketing, Coinbound has built a reputation. They offer a wide variety of public relations services.
They've been around for a while; thus, they're on good terms with major publications, including Decrypt, Blockworks, Cointelegraph, CoinMarketCap, Bitcoin.com, and more. In addition, they have unrivaled business volume and unique packages for tiny websites.
Coinbound has worked with many PR and Communications strategies, including organic and long-term coverage, single press releases, sponsored postings, and a combination of these.
Companies including MetaMask, Voyager, Nexo, OKCoin, eToro, and more have collaborated with the firm. Coinbound has a history of collaborating with prominent figures in the crypto community, including hosts of popular YouTube channels, podcasts, and more.
Additionally, Coinbound hosts the most listened-to Crypto Marketing Podcast in the business.
● Melrose PR
Melrose is a public relations firm dedicated solely to the many ongoing projects in blockchain technology and digital currencies. They aid companies as they provide innovative items to consumers.
Melrose does this by lending a hand with promotional efforts that may include print media, conferences, and more. One of their many offerings is the creation of sponsored content, but they also help with things like increasing brand awareness and implementing social media strategies.
SlicedBrand is a leading international PR firm with a talented and award-winning team that places a premium on using cutting-edge technologies. So you know they'll deliver results and have a firm grasp of your product and industry, you can put your mind at ease.
In addition to a thorough understanding of the crypto sector, the company's leaders also have extensive experience in the field. SlicedBrand recommends using a narrative strategy to forge bonds between brands, journalists, and consumers.
MarketAcross is a company specializing in advertising through paid media channels, particularly focusing on the cryptocurrency industry. The advertising agency has made a name for itself by providing prominent public relations and advertising spots for cryptocurrency companies willing to pay for them. They have connections to editors and reporters in big media, as well as to prominent bloggers, webmasters, and editors at smaller blogs.
They've also collaborated with major crypto firms, including BitTorrent, NEO, and Simplex.
Regarding public relations and the overall reputation of the cryptocurrency industry, Blockwiz is the go-to firm around the world. It has completed approximately 800 campaigns for over 150 customers in the past. Well-known in the crypto industry, they provide a full suite of promotional services for virtual currencies.
Blockwiz's marketers are strategy-obsessed and work with their customers to maximize their growth across all channels. They have partnered with prominent crypto media outlets, including Cointelegraph and Bitcoin.com, for their international crypto public relations services.
● Foxtail marketing
Foxtail Marketing serves both cryptocurrency and non-cryptocurrency businesses. In terms of blockchain initiatives, Foxtail Marketing can take care of nearly all the operational needs and provide a full suite of marketing services, including press releases, social media management, and content marketing.
CryNet is another comprehensive advertising firm with a track record of completing PR campaigns with flying colors. They are a Czech company that has collaborated with other leading cryptocurrency businesses, including The Divi Project, HOQU, Earth Token, PlayKey, and BetterBetting, to create cutting-edge products.
Instead of depending on traditional advertising methods, the company takes great delight in creating authentic ways to communicate with its audience. Last but not least, it has been reported that CryNet has worked with more than 400 different businesses in the blockchain industry.
● Guerilla Buzz
To increase exposure for cryptocurrency platforms in online communities, social media, and print media, Guerrilla Buzz employs guerrilla marketing strategies, including public relations.
● PXR Web3
PXR Web3 is becoming the global leading crypto marketing agency. Among the core services it offers traditional and best crypto press releases which include Bloomberg, Nasdaq, Bitcoinist, and much more. With PXR, Web3 clients can count on both PRs and organic contents to increase the value of their communication.
How do you choose a top Crypto PR agency?
Finding the right public relations firm and consultant to represent your brand can be challenging. We've got some advice that ought to be useful.
First, you should look into aggregation pieces like this to find out which firms specialize in working with businesses similar to yours and provide the required services. Next, read through some case studies and customer testimonials to get a sense of their achievements and the satisfaction of their customers.
Get in touch with various agencies to get a sense of their rates and what it would be like to collaborate with them. After narrowing down your options, you should be able to hire a firm that is a good fit in areas like providing the best press release for your brand.
What to look for in a Crypto PR agency
You need to ask a few crucial questions while trying to find the most competent Crypto PR firm.
- With what organizations have they previously collaborated?
- What are their rates?
- Check if there are any mandatory minimums for signing this contract.
- In what ways do they evaluate success?
- When did they first start working in the crypto industry?
Business success depends heavily on keeping customers happy. Companies and developers need the help of a crypto PR firm to get their products out into the public eye if they want to be considered seriously in the industry.
Hiring a public relations firm is essential if you want to be noticed in the increasingly competitive Bitcoin industry. To ensure that your cryptocurrency business remains at the forefront of consumers' minds when deciding which one to invest in or support, you need the services of a crypto public relations firm.