Many crypto projects such as Polkadot (DOT), Tezos (XTZ), and Synthetix (SNX) wouldn't have made it this far if the founders didn't engage in proper crypto advertising. Detailed crypto advertising entails knowing the What, the Why, and How to create awareness and reach your target audience.

Throwing a few ad-hoc initiatives into the market won't cut it with the influx of new projects daily. You need a well-thought-out strategy to connect with your audience and earn their trust.

Because of this, creating a strategy for crypto marketing is more crucial than ever. The appropriate approach will direct you to connect your actions with the intended outcome. Put another way, using tactics without a comprehensive plan is akin to shooting in the dark.

The worlds of blockchain technology and cryptocurrencies are rife with opportunities. This blog post will look at how to create a crypto marketing plan that will assist you in making those possibilities a reality.

Creating a Successful Crypto Marketing Plan 

1. Recognize your target audience

Although it seems apparent, you'd be astonished at how many goods, even the greatest ones, fail because they didn't market to the right audience.

You are squandering your resources if you don't identify clients with issues that your services can resolve.

But how can you tell whether your potential new consumer is online?

Develop a pseudo target client, and develop a marketing approach that appeals to them. Customize your crypto advertising, product development, and content while keeping your target client in mind.

Consider the following while creating your pseudo target client.

  • Demographics: information about their location, age, gender, yearly income, and degree of education.
  • Interest: The websites, periodicals, businesses, and influencers your consumer may be interested in and follow.
  • Purchase drivers: The specific attributes a consumer searches for in a product; why your client would buy your product.
  • Fear and Frustration: The issue your consumers face or what drives them to look for a solution.
  • Aspirations: The changes they hope the solution will bring about in their lives

The last three points might not be easy to get, but here are some ways to go about them; 

  • Speak with your current clientele and seek areas of overlap.
  • Think back on your own experiences.
  • Look up terms like "best cryptocurrency conference," "top cryptocurrency blog," or even "how to use a USDT wallet" in the browser.
  • Utilize the suggestions of your sales team.
  • On your landing pages, use forms to capture information.
  • Observe and learn what your rivals are doing. What would you do differently?
  • Interview people or conduct surveys. 

By narrowing down your target audience, you can distinguish high-intent prospects and correctly steer them with bespoke content. It is what we offer at PXR Web3. Make sure you're continuously updating your page with potential opportunities.

2. Carryout groundwork on your Rivals (Identify your top rivals)

A fantastic place to learn about the best procedures to follow and errors to avoid is from your competitors. 

Competitive research can assist you in determining the client issues you should prioritize. Additionally, it helps you recognize market gaps and offer a solution to draw customers.

How do you do this;

  • Checking a competitor's website is the first and most crucial step. There, you will learn about their current products and what solutions they offer.
  • Read their posts to find out what issues and topics they emphasize.
  • Platforms like Twitter are great resources for learning how your competitors engage their audience and what problems they are trying to solve.
  • Go through reviews from their customers.
  • Visit online forums like Reddit and Quora to find out what questions and topics customers discuss.
  • You can even ask your consumers, particularly the new ones, for this information. Have a discovery call to find out which rival they previously utilized and why they switched.

Analyzing your rivals provides you with helpful information about their product, target market, and technology in addition to their marketing strategy; you know their strengths and weaknesses.

Consider your advantage over your rival if you used this information correctly. Use it to develop a long-term plan concentrating on proffering solutions and creating the perfect product for current demand.

3. Set smart marketing objectives

Utilize the following crypto marketing strategy to set smart marketing objectives.

  • Achievable: Be cautious about making your goals realistic and doable. Even better, set modest objectives at first to inspire your staff to pursue bigger ones later on.
  • Relevant: If the objective isn't helping your company or clients, why are you trying to achieve it? Plan an appropriate aim for your agenda after giving it some thought.
  • Time-bound: Set your objectives throughout time. The duration can range from a week to a year. But make sure that each goal has a deadline. Your team will move at the same pace as a result.
  • Specific: be sure to be definitive with your goals. "A 25% increase in customers in the first four months" is clearly defined compared to "getting more customers in the first four months." 
  • Measurable: deal with figures rather than adjectives: "25% increase in customer" is measurable compared to "more customer increase."

4. Marketing Channels

Through marketing channels, you would be able to engage with the audience, win their trust, and establish yourself as a reliable information source.

The following are mediums through which you can reach your target audience; 

  • Email marketing: Avoid bombarding your mailing list with pointless and repetitive communications. To increase audience engagement, you can send them newsletters. Ensure your emails target the right audience.
  • Blog: Arrange your content by the most popular keyword searches and current trends. Do not repeat the same information weekly; instead, give new facts. USDT utilizes blog posts.
  • Social media: It might not be a good idea to share content across all social channels. Ensure to post to your target customer's social media preference, such as Twitter and Reddit.
  • Youtube: it is the most utilized platform, with over 2 billion active users. You can produce and distribute instructional videos, Q&As, podcasts, or interviews to grow your following.
  • Google ads: When a person searches on Google, both sponsored and organic results are displayed. You can utilize Google Ads to increase the visibility of your information online, even if organic listings could need some time and work.
  • Direct Messaging: To establish an immediate connection, use services like Telegram and KakaoTalk. A well-liked messaging software in Korea where many cryptocurrency enthusiasts share the most recent news. Direct messaging has a greater engagement rate and produces better conversions.

Develop a content calendar, and use it to organize your marketing communications. Have different content for your customer journey for each day of the week.

5. Engage Your Customers

Give your customers a reason to interact with your content rather than that of your rivals.

Rewarding client loyalty is one approach to keep them coming back. Below are a few steps to do this.

  • Referral programs are a tried-and-true strategy for keeping current clients and bringing new ones. Reward your clients by gifting them for referring. 
  • Airdrops: it's an exciting marketing event aiming to draw clients by gifting them coins or tokens they can redeem after completing tasks like crypto advertising.
  • Influencer marketing is the practice of enlisting a notable public figure to promote your goods. The goal is to increase exposure and persuade followers to try your goods.
  • Affiliate marketing: you typically invite your audience to use a unique coupon code to try the goods for less money or with more advantages. And as a result, your customer receives a commission. It's an additional strategy for popularizing your brand and winning over the audience.

6. Keep tabs on each initiative's performance

It is possible to determine whether you are on the correct road or need to make some improvements by tracking the critical metrics of each work.

While reviewing the data, remember that each approach has a separate set of performance metrics.

Below are popular initiative metrics.

  • Open Rate
  • Click Rate 
  • Conversion Rate 
  • Unsubscribe Rate 
  • Shares 
  • Backlinks
  • Impressions 
  • Cost per click 
  • Revenue Generated 
  • Total Watch Time


Crypto advertising, like every other form of advertising, has a basic principle to follow: know your audience, be sure of what service or products you are offering, and deliver them correctly. It would amaze you what your potential returns would be if you get this concept right.

Are you looking to level up the marketing for your web3 project? Visit our website or contact us now.